According to Wikipedia: In the field of commerce, the specialist area of business development comprises a number of techniques and responsibilities which aim at attracting new customers and at penetrating existing markets. Techniques used include:

Assessment of marketing opportunities and target markets

Intelligence gathering on customers and competitors

Generating leads for possible sales

Advising on, drafting and enforcing sales policies and processes

Follow-up sales activity

Formal proposal and presentation management and writing

Pitch and presentation rehearsals

Business model design

Account planning and performance monitoring

Proposition development and campaign development

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