Kuala Lumpur, Malaysia, 5th May 2011. Forest Interactive, a mobile network service providerhas launched the innovative program called “Interactive SMS TV” in Indonesia. Currently, Forest Interactive is joining or has been working together as a partner with the second biggest local TV station in South Sumatera called Sriwijaya TV.
“Forest Interactive already runs several different interactive services.“ said Johary Mustapha, Chief Executive Officer at Forest Interactive. “This is, however, the third time we have launched an interactive SMS TV in Indonesia, where the content is based solely on viewer interactivity. We are very excited to introduce deeply information about the new Forest Interactive to our customers. The response from our costumer as the audience has been very enormous.”
“Forest Interactive is known to be an innovative leading in this field which providing telecommunication and mobile provider services. It is our pleasure to work with the Forest Interactive in bringing the innovative program such as Interactive SMS TV to Palembang, especially to Indonesian markets.” commented Suryana Yasa, Chief Executive Officer of Sriwijaya TV.
About Sriwijaya TV
Sriwijaya TV is a local television station based in Palembang, South Sumatra (Indonesian: Sumatera Selatan). Srivijaya TV is a network of Bali TV. This TV station is the second local TV in addition to Palembang TV (PAL TV). This TV is situated in Jalan Sang Merah Putih (Angkatan 45). This TV offers several programs, such as:
- Lintas Sriwijaya Siang
- Lintas Sriwijaya Petang
- Laksa (Lawakan Santai)
- Jankrik (Jenaka Kritik)
- Cerito Sriwijaya
About Forest Interactive
Forest Interactive Sdn Bhd is a mobile content provider established in 2006 with operations in Malaysia and Indonesia. Its primary role is to provide a platform to enable content owners to distribute and charge for its contents targeted to mobile subscribers.
Forest develops their own customized SMS-TV Platform with TV-Formats targeting TV Broadcasters in both countries they operate in. Forest TV overlays allow the TV audience to play games, vote, chat, and purchase merchandise via SMS while viewing television. The interactive element engages the audience (increased ratings) and when coupled with Premium SMS can also serve as a substantial revenue generator. Their technology enables TV Broadcasters to charge its audience via the Premium-SMS (PSMS) billing platform and push for two-way interactivity.