In today’s rapidly evolving business landscape, staying competitive requires more than just offering great products or services. It’s essential to maximize your revenue streams while ensuring accessibility and inclusivity for all potential customers. This is where the power of value-added services (VAS) and innovative companies like Forest Interactive come into play.
Simplifying Monetization for Businesses
Monetization, in essence, refers to the process of generating revenue from your business operations. For businesses, it’s not just about making money; it’s about optimizing revenue while providing genuine value to your customers. In a world filled with complex monetization strategies, businesses often find themselves in need of a simplified approach.
Value-Added Services (VAS): Your Monetization Solution
Value-Added Services, commonly referred to as VAS, are a key aspect of simplifying monetization for businesses. These services go beyond the core product or service offering and provide additional features or benefits. It’s about enhancing the customer experience, increasing engagement, and, of course, boosting revenue.
Linguisto, and Sport2Day offered by Forest Interactive, are prime examples of a VAS that’s relevant to businesses looking to provide accessible and inclusive solutions.
The Power of VAS In Monetization
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Enhanced Accessibility:
Businesses that embrace VAS find that they can better cater to a diverse audience. Accessibility becomes a core feature when you offer value-added services. This is a win-win, as it not only broadens your customer base but also ensures inclusivity. According to the World Bank, approximately 15% of the world’s population lives with a disability. Products such as Forest Interactive’s Sport2day is designed to make sports content accessible for fans anytime and anywhere. With meticulously curated 24/7 sports news, highlights, tournaments, and live scores, it ensures that sports enthusiasts can stay connected with their favorite games, regardless of their location or circumstances.
Similarly, Whalesome is a multiplatform kids’ free zone entertainment channel with hundreds of children’s entertainment and educational videos, compatible for both mobile and desktop computers, no matter where you are logging in. Both these services exemplify how VAS can enhance accessibility and cater to a wide range of audiences.
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Inclusivity:
VAS can bridge gaps and ensure inclusivity for all. According to a Nielsen report, businesses with a strong focus on inclusivity are 1.7 times more likely to outperform their competitors. Think of it as making your products or services available and adaptable to people with diverse needs and preferences. This approach can improve your brand’s reputation and customer loyalty. For instance, Linguisto, the English language learning app by Forest Interactive, is designed to help subscribers in the country practice and master their English language skills anytime and anywhere. It’s a testament to the transformative potential of VAS. Particularly, it enhances inclusivity for individuals without access to traditional English language learning platforms.
Additionally, Forest Interactive offers another product, Cookingsia, which presents a collection of top-quality and straightforward cooking recipes. Every recipe featured on Cookingsia has been thoroughly tested and approved. With Cookingsia, you have the opportunity to prepare a delicious meal for yourself in just minutes or to impress your guests, underlining its commitment to inclusivity.
Understanding Value-Added Services (VAS)
Let’s delve deeper into VAS and explore specific areas where it can make a difference:
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mVAS (Mobile Value-Added Services):
With the global number of mobile phone users expected to reach 7.49 billion in 2025 (Statista), mVAS is crucial for providing convenience and accessibility to users on the go.
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Platform-as-a-Service (PaaS):
Implementing PaaS can lead to significant cost savings. Offered by companies like Forest Interactive, PaaS is a cloud computing service model that provides a comprehensive platform and tools for developers to create, deploy, and manage applications. It includes the infrastructure, runtime, development tools, and services needed for the entire application lifecycle, from initial development and testing to deployment and ongoing maintenance. It is a valuable resource for software developers and businesses seeking to build and launch web applications, mobile apps, and other software solutions, all while avoiding the complexities of managing underlying infrastructure. PaaS streamlines the development process, reduces operational burdens, and enhances collaboration among development teams. Moreover, implementing PaaS can lead to significant cost savings. According to Gartner, businesses that embrace PaaS, such as those provided by Forest Interactive, can reduce their application development costs by a notable 25%.
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Content Delivery Network Providers
For online businesses, Forest Interactive can ensure fast, reliable content delivery, improving user experience and inclusivity. According to Akamai, a leading content delivery network provider, a 100-millisecond delay in website load time can result in a 7% reduction in conversions.
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Direct Operator Billing:
Simplifying payment through direct operator billing is vital for businesses. It reduces transaction complexity by eliminating the need for users to enter credit card information or navigate through complex payment gateways. This reduction in steps required to complete a purchase enhances convenience and user-friendliness. Secondly, direct operator billing has the potential to reach a broader customer base, including individuals who may not have access to traditional banking services or credit cards. This inclusivity expands the potential customer pool, making it more diverse and extensive. Thirdly, the streamlined and accessible nature of operator billing significantly increases the likelihood of users successfully completing their transactions. This, in turn, drives higher conversion rates and contributes to increased revenue for businesses.
Navigating the Telecommunications Landscape in Malaysia
For businesses operating in Malaysia, it’s crucial to grasp the local telecommunications landscape. Malaysia boasts a diverse market characterized by a growing number of mobile subscribers. Notably, the global forecast indicates that 5G mobile subscriptions are set to surpass 4.3 billion by 2027, with Malaysia expected to see a continuous increase in mobile internet penetration between 2024 and 2028, reaching an estimated peak of 89.89 percent in 2028.
Furthermore, the presence of MVNOs (Mobile Virtual Network Operators) alongside well-established telecommunications companies can significantly influence your monetization strategy. Therefore, it’s vital to collaborate with providers who align with your business objectives and prioritize inclusivity in your offerings.
VAS is the Key for Future Business Monetization
In a world where customer expectations are continually evolving, businesses need to adapt and embrace simplification in monetization. Value-added services, with companies like Forest Interactive at the forefront, are the key to providing accessibility, inclusivity, and more. Understanding the power of VAS and leveraging innovative providers like Forest Interactive can help your business thrive in a competitive marketplace. It ensures that all customers, regardless of their unique needs, can benefit from your products and services.
Simplifying business monetization through Value-Added Services for Accessibility and Inclusivity embodies a transformative philosophy. It’s more than just a strategy; it has the power to reshape your business. This shift makes it more inclusive, customer-centric, and ultimately sets the stage for a successful enterprise.
About Forest Interactive
Founded in 2006, Forest Interactive develops scalable mobile platforms to connect mobile operators with their subscribers. With over 17 years of industry experience, Forest Interactive has expanded to include a diverse workforce of 20+ nationalities in 14 regional offices.
Delivering content subscription services, service delivery platforms, digital vouchers, e-commerce platforms, and mobile apps for all ages, Forest Interactive operates in more than 30+ countries, servicing 90+ mobile operators and 100+ content partners with the capacity to reach over one billion subscribers worldwide. Visit forest-interactive.com to learn more.
